2011 Conference Videos: Face of Engineers - Public Perception and Strategy
Calculator crunchers. Technical experts. Regulation followers. What is the current public image of Canadian engineers? What are they known and respected for? And what marketing and communication is driving this image?
An examination of current engineering communications strategies will be paired with insights from marketing and communications experts. Delegates will collaborate to define the image they want to see moving forward, and prototype a specific communication strategy to make it happen.